FMCG · Supplements
MYPROTEIN
The Pain Point
Positioning MyProtein as a brand that promotes a fitter nation, irrespective of the different ways people approach fitness.
The De-Taali Move
Curated “Maksad Ek, Tareeke Anek” for Independence Day, collaborating with influencers and Anytime Fitness to fuel a #JoinTheMovement national fitness drive.
Music · Media & Entertainment
PRITHVI MANTHAN
The Pain Point
Promote India's first UNEP-backed environmental song by Susmita Das and drive awareness around the environmental crisis.
The De-Taali Move
Social media, influencer outreach & PR led to UNEP backing, endorsements by IUCN & BNHS, shoutouts by Chief Ministers, and a #9 national Twitter trend.
Real Estate · Malls
DLF PROMENADE
The Pain Point
Promoting the 15th anniversary to drive extensive footfall and revenue throughout the month.
The De-Taali Move
An emotion-first campaign “15 Years ∞ Memories” leveraging nostalgia of longtime visitors, promoted across offline and online channels.
E-Commerce · FMCG
FLIPKART GROCERY
The Pain Point
Position Flipkart Grocery as the smarter savings choice vs. quick-commerce, especially for Tier 2 & 3 cities.
The De-Taali Move
A bold campaign taking creative digs at quick commerce — even triggering a counter-campaign from Blinkit, massively amplifying organic reach.
OTT · Media & Entertainment
KANCCHA LANNKA
The Pain Point
Launching “Gangs of Puri” to get maximum traction, views and subscribers on the OTT platform.
The De-Taali Move
A 360° approach via PR, social promotions, contests, Insta Live & OOH triggered massive word of mouth. Series rated 9.3 on IMDb.
Real Estate · Odisha
ASSOTECH PRIDE
The Pain Point
Positioning Assotech Pride as a project native to Odisha in a real estate market that was already shaky.
The De-Taali Move
Holistic strategy — social media, press conferences, media coverage, performance marketing & offline activations drove “Luxury meets Affordability” messaging.